Analysis of Women in Advertising Essay - 1587 Words

Analysis of Women in Advertising (All advertisements referenced in this document can be found in The Practice of Writing, Fifth Edition published by Bedford/St Martin’s) Since the advent of advertising in printed media women have been featured and targeted by various companies as a key demographic. The goal has always been the same, though the methods of reaching women have changed drastically in the last century. The image of women in advertising has evolved from primarily a homemaker into the role of the liberated woman making her own way in the world. In a 1913 ad for Shredded Wheat we see women being marketed toward in a unique way. We see a somewhat prudish woman in a petticoat with the same hairdo we would expect†¦show more content†¦Our next ad for General Electric from 1942 isn’t even for a product at al - it’s just an image of a woman on a beach with her very young son gazing at the horizon. The text is a story of how she dreams of being with her husband who’s off fighting in World War II, but this beach is as close as she can come to her beloved Jim. Unlike other women of her time she can’t go off to the front and serve as a nurse because of the responsibility she has to take care of her young son. The ad has to be an early example of a public relations ad - an ad that doesn’t try to sell a specific product, but seeks only to remind us the company is there and that they care about America and her citizens. After the War’s end things go back to normal and we are greeted with another ad of a woman being told she needs a man in her life. A 1954 Listerine ad features a â€Å"hip† young girl in a skirt listening to a record player. She is a portrayed to be a nice, sweet, popular young woman, the kind of girl Richie Cunningham might take home to meet Mrs. C. We are told that to be popular, have friends, and most importantly to get Richie Cunningham to be your boyfriend you need fresh breath. What better way to have fresh breath than to use Listerine? Afterall, the girl who doesn’t use Listerine will surely end up being on the bad side of a double date sitting next to Ralph Malph all night. By 1966Show MoreRelated A Woman’s Place: An Analysis of Roles Portrayed by Women in Print Advertising1255 Words   |  5 Pagesissue of the unfair expectations that society places on women more closely, one needs to look further back into history. Some argue that these unfair expectations stems from earlier societies, where women were considered inferior as a second-class citizen because they were â€Å"weak†. Knowing the history of women being regarded as inferior is important, because one has to realize it affected the expectations of women and their role in society. Women in the 1950s were not expected to be noticed and distinctRead MoreGender Roles Of Women During 1960 S Advertising : A Retrospective Analysis By Yorgos C. Zotos1933 Words   |  8 Pagessexism occurs in advertising in 2017 seems to be inequivalent to those seen in 1960’s advertising. The gender roles of women in 1960 were defined and marketed as being submissive, subservient and less t han a mans role. Ad’s that air in 2017 show the side of this gender inequality and it is more rampant than initially thought. A quick search turns up just how many advertisers use sex to sell products, ideas and endorsements. As pointed out in Female Stereotypes in Print Advertising: A RetrospectiveRead MoreA Modern Wall Street Journal Survey1537 Words   |  7 Pageswere dieting and three-quarters fell they were overweight. Specifically, respondents in this study trust that women are not accurately depicted in advertising in Canada. Methodology In order to address the research propositions of the study, the encore needed a method for mention the types of pistillate portrayals featuring in the context of consumer magazine advertisements. Content analysis was chosen for it is the best at providing â€Å"a scientific, quantitative, and generalizable description of communicationsRead MoreSocial Psychologists And The Human Information Processing System1632 Words   |  7 Pag esIn addition, for two of the interviews, a feminist deconstructionist methodology was employed to pursue the underlying gender conceptions of each informant. Informants were asked whether they could imagine the women in the ads as men, or vice versa, in order to uncover traits and values so habitually defined as masculine or feminine that they are unimaginable in the other sex. 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Analysis of these advertisement will show how the creator of the advertisement uses social stereotypes. Advertisement 1 analysis Nowadays the representation of gender in media has become very common. It isRead MoreRepresentation of Female Characters in Italian Television Commercials1444 Words   |  6 PagesOld fashioned images Apparently, very little seems changed since the time of the Goffman’s analysis. His search is not entirely comparable with the GEMMA ones, because it refers to different times, contexts, and media, but the majority of the detected representations has more than one point of contact with the survey of the Canadian sociologist. In particular, the Goffman’s role function, ie the association between masculinity and positions of power and femininity and secondary tasks, often relatedRead MoreDiscrimination Of The American Woman1043 Words   |  5 Pagessuccess, love, and sexuality. Jean Kilbourne argues that advertising is a very powerful social force that should be taken seriously. Her videos (e.g., Killing Us Softly: Advertising Images of Women; Still Killing Us Softly; and Calling the Shots: Women and and Alcohol) use print advertising as a vehicle to provide careful and cogent analyses of gender inequality. (Cortese 14) Kilbourne ‘has been studying the image of women in advertising for over 40 years.’(TEdx website youtube) She tackles a numberRead MoreAdvertising Advertisements And Body Image1645 Words   |  7 Pagesassist the advertising industry and SROs in ensuring that women and men continue to be portrayed positively and responsibly in advertising. History - WOMEN IN ADVERTISEMENTS AND BODY IMAGE Authors have also attempted to correlate various demographic variables such as age and education, as well as geographic variables with preferences for role portrayals in advertising. Through the ages men have been considered to be financial providers, career-focused, assertive and independent, whereas women have beenRead MoreThe Impact of Mass Media Advertising on Society Essay examples968 Words   |  4 Pagesthrough the use of mass medium and it is nearly impossible to escape the invasion of advertising. Continuous exposure to advertisements has indeed impacted numerous consumers, in which most of them are unaware to the situation and companies are taking advantage of this by allocating big budget to improve and develop advertisements solely to persuade consumer’s preferences toward their brand or product. Advertising has been specifically linked as the main cause of obesity and anorexia, alcohol and